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This morning we were joined by two great guests.
First up we had on business networking expert Glen Gould with Inspiration Agents and author of the book “Meet Me At Starbucks. 70 Success Tips to Growing Your Business at America’s Office.” Glen shared some of the wisdom from his book as well as great networking tips so be sure to listen to the interview with a paper and pencil ready to take some notes. In addition to his work with Inspiration Agents, Glen is leading the Metro Atlanta Chamber of Commerce’s small to mid-size business programs, benefits and initiatives. For more information on Glen and his book please check out his website www.inspirationagents.com and for more information on the Metro Atlanta Chamber of Commerce please check out their website www.metroatlantachamber.com
Next up we had on Guy Powell Principal with demandROMI. Having spent over twenty years in marketing, consulting, business development, sales, or creative roles, Guy has experienced the difference between great and not-so-great marketing. He says that great marketing does two things: 1- it supports the business objective such as gaining market share, thwarting a competitive threat, or generating revenue, and 2 – it includes systems and processes to measure that the goals are being attained.
DemandROMI helps marketing organizations make the change to a Return on Marketing Investment based marketing organization through strategy, market research and analytics, and execution. Guy also has a book “Return on Marketing Investment” and a blog called Marketing Tactegy. For more information on Guy, his book and his company please go to his website www.demandromi.com and check out his blog at www.marketingtactegy.com
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.