WBENC 2022: Michelle Murdock with Core Green Technologies

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here, broadcasting live from the 2022 WBENC National Conference at the Georgia World Congress Center, inside the GWBC Booth, Booth 1812, if you want to come by and see us. I’m so excited to be interviewing Michelle Murdock with Core Air Solutions. Welcome, Michelle.

Michelle Murdock: [00:00:35] Hi. Thanks for having us.

Lee Kantor: [00:00:36] Well, tell us a little bit about Core Air Solutions. How are you serving folks?

Michelle Murdock: [00:00:40] Okay. So, we actually offer a holistic way of cleaning the air, it’s called Ionization Technology. And we have wearable technology that you can take with you anywhere you go. And it cleans the air in a three foot radius using ionization technology, which is what you get outside at the beach, you get lots of negative ions. So, negative ions also improve your mood, increase your cognizant ability, and improves your energy levels. So, it’s actually a really good technology and it also repels dust, dander, and pollen. So, it kind of helps protect you when you’re out and about. And, also, it’s great for people with allergies, which is me.

Lee Kantor: [00:01:16] And me. And how about the show? How has the show been working for you? Are you exhibiting or are you here wandering around?

Michelle Murdock: [00:01:23] We’re exhibiting. And it’s very amazing. Honestly, it’s so much to learn and do. So, this is really fascinating for us.

Lee Kantor: [00:01:30] So, now, you decide to do it because the event is here in Atlanta, you’re in Atlanta, so you said, “Hey. There’s a bunch of women-owned businesses. Let me -”

Michelle Murdock: [00:01:39] Right. It’s like learning from other women. It’s amazing. So, there’s so many people, and not just the women, but the corporate people here are telling you so much that you just don’t know. So, this is something new for us. We’ve never really done a product. And I found this technology a couple of years ago and it’s amazing. Two years, not a single sinus infection, or a single antibiotic, or a single puff of an inhaler. And so, I just want to take that technology to everybody, because if I can feel good, anybody can feel good.

Lee Kantor: [00:02:07] So, now, when you’re working a show like this, you’re in your booth, you have a booth, how are you kind of letting the corporates know about the booth and getting them to kind of learn more about the product?

Michelle Murdock: [00:02:18] We have tutus on.

Lee Kantor: [00:02:21] Tutus. You’re the only people with tutus, I believe, here.

Michelle Murdock: [00:02:24] Yes. We are always the only people with our costumes on and they’re just way of life for us. You know, we like to be different. We understand there’s a billion people here, so you have to do something that sets yourself apart a little bit. And what more fun than tutus.

Lee Kantor: [00:02:42] That’s part of the brand?

Michelle Murdock: [00:02:43] Well, it’s just our fun way of, you know –

Lee Kantor: [00:02:46] Well, the quirkiness and fun is part of the brand, right? That’s the culture of the company.

Michelle Murdock: [00:02:49] Yes. Our culture is very, very hands-on, fun. And, you know, we’re a green company, green technology. And then, our other side is a service organization that actually does green, we refurbish signage. So, we’re superheroes and it kind of bleeds over into our green technology side, where we’re also saving lives by saving them air. Breathing clean air is the first step to being healthy.

Lee Kantor: [00:03:14] Now, with the organization, did you get certified right away? Like, how did the certification come about?

Michelle Murdock: [00:03:21] So, we certified a little over a year ago – no. Oh, my gosh – almost two years ago, so right before or right after COVID, I think. I can’t remember. So, yeah, we got certified. We’re certified WSP as well. Really, this is awesome. I’ve done a lot of trade shows in my 26 years of being in commercial, and I’ve never had one that was just this kind of neat and different and, you know, full of women supporting other women, and even the guys supporting the women. So, it’s really neat to see.

Lee Kantor: [00:03:53] And it’s something that you can really feel it, right? It’s a different vibe inside here. I, too, have been to lots of trade show and this one feels different. You can feel the level of collaboration and people rooting for each other and wanting everybody to succeed.

Michelle Murdock: [00:04:08] Yes. I mean, I just had one of the guys from Target who’s amazing. I, you know, was not expecting, he was helping me understand how to really kind of put the product out there. And it was amazing because I’ve talked to quite a few people in the past before the show and it was just really hard to kind of understand what you needed to do and he was amazing. So, everybody has been, though. Everybody we talked to has just been very encouraging.

Michelle Murdock: [00:04:35] We do have a technology that’s really more of a science. And it’s interesting but it’s a health benefit, and nobody’s really heard of it, which is sad, because it’s actually a really good way to help yourself be healthy.

Lee Kantor: [00:04:49] And so, education has to be part of the product, right? Because you have to explain it. It’s not kind of intuitive. They see it and they’re like, “Oh, I want one of those.”

Michelle Murdock: [00:04:57] They’re like, “That’s so pretty. It lights up. What does that do?” And I’m like, “Oh, my God. It cleans the air.” Actually, also, yes, it does like the bacteria and viruses and mold, but also repels dust, dander, and pollen, which is what caused most of us to have our asthma attacks or allergies and sinus infections. And a lady just walked up because she doesn’t have a voice because she said her hotel is full of dust, and so she woke up without a voice this morning. I was like, “Oh. This is helpful.”

Lee Kantor: [00:05:22] Right. There’s a technology that might be able to help you.

Michelle Murdock: [00:05:26] Yes.

Lee Kantor: [00:05:28] So, here at the show, have you been doing any of the panels? Have you been doing any of the education? Or you’re just trying to stay above water with all the people that are probably flooding to your booth trying to check out one of those?

Michelle Murdock: [00:05:41] Well, we’re in a weird position because we’re not really in our category because we have two companies that are kind of both green. So, they kind of put us in the sustainability, which is awesome. But, you know, we’re a little different, so we’ve been really busy. Every time I try to leave the booth, somebody walks up. And, really, this is my passion, so I just really need to help people understand it.

Michelle Murdock: [00:06:08] So, it’s been great. I haven’t been able to go to the meetings or to sit down. But I’ve had so many people who are doing those that I’ve gotten to talk to that are, like, telling me things and helping because they see that I can’t even leave the booth most of time.

Lee Kantor: [00:06:21] Well, we appreciate you coming here. If somebody wants to learn more, is there a website to get more information?

Michelle Murdock: [00:06:26] Yes, coreairpurification.com.

Lee Kantor: [00:06:30] And coreair.green and core.green.

Michelle Murdock: [00:06:34] Yes. There’s lots of ways to find us.

Lee Kantor: [00:06:35] There’s lots of ways to get a hold of you. And Core Air is kind of the heart of the brand, right?

Michelle Murdock: [00:06:39] Yes. So, our green technology kind of pivoted back during COVID based on my senior living communities actually having a really big need, and so, I covered this technology. We were originally doing EV charging stations and things like that, and LED retrofits and things. But this, I mean, it changed my life. So, if it changed my life, it can change other people’s lives.

Lee Kantor: [00:07:02] Right. You got to get the word out to more people.

Michelle Murdock: [00:07:03] I got to get the word out. Yeah, that’s what we’re trying to do.

Lee Kantor: [00:07:05] Well, Michelle, thank you so much for sharing your story. You’re doing important work and we appreciate you.

Michelle Murdock: [00:07:09] Thank you for having us.

Lee Kantor: [00:07:11] All right. This is Lee Kantor. We’ll be back in a few at the WBENC National Conference 2022.