WBENC 2022: Kayla Dang with GMI Group

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:17] Lee Kantor here, broadcasting live from the 2022 WBENC National Conference, and we’re in the GWBC booth, booth 1812, if anybody’s listening, and wants to come on by and check us out. Right now, our guest today is Kayla Dang and she is with GMI Group. Welcome, Kayla.

Kayla Dang: [00:00:37] Thank you.

Lee Kantor: [00:00:39] So excited to have you here. Before we get too far into things, tell us about GMI Group. How are you serving folks?

Kayla Dang: [00:00:45] We are commercial janitorial, cleaning services, and serving through the southeast of the US.

Lee Kantor: [00:00:50] Now, how did you get involved with GWBC?

Kayla Dang: [00:00:53] My company was certified back in 2005 as a WBE certifications, and since then, I’ve been involved with GWBC.

Lee Kantor: [00:01:02] Now, what drew you to getting certified and getting involved?

Kayla Dang: [00:01:06] Well, I found out about the organization and how I could leverage my—I guess, in the to-do business with corporations and with government agency. And so, I did the researching in the organizations, and so it drew me to that, and I have certifications then.

Lee Kantor: [00:01:23] Did that help you actually—like you hope that that would happen, did that really happen?

Kayla Dang: [00:01:27] It did. At the beginning, it did not serve the purpose, because I was not involved and I did not use the certification like it should. And then, once I found out more about the certifications and what it can do for me, so I really leveraged that as my marketing tool, my proposal tool, and then target that, and it has helped me—my growth.

Lee Kantor: [00:01:51] And that’s a great lesson for other women-owned businesses to not just sign up and join, but to actually immerse yourself in it, get involved, and you’ve taken on a variety of leadership positions over the years you’ve been with them, right?

Kayla Dang: [00:02:04] That is correct. In the beginning, I mean, the certifications was not widely known as before, but now, it has a lot of leverage, has a lot of benefits to that. And you really have to get in, and be active, and be involved in organizations, and find out what is there, and what corporations, what government agency is using that, the percentage set aside, and you really need to do your homework. And once you do that, your sort of location is a great benefit.

Lee Kantor: [00:02:30] So, when you started and you weren’t getting the results you wanted, what kind of was the clue? Like, okay, let’s try to really get involved and let’s really give this a fair shot.

Kayla Dang: [00:02:41] Well, in the beginning, I didn’t know a lot of—as I tend and got more involved in the GWBC, that’s the IPO I’m with ,is the southeast, so once I jumped in, and find out about the certifications, and find out about what government agency is using it, what kind of percentage is set aside for a WBE like myself, so when I found that out, and then that’s more eye-opener for me, is for me to target that.

Lee Kantor: [00:03:07] And then, at that point, you started getting traction and started getting better results?

Kayla Dang: [00:03:12] That is correct.

Lee Kantor: [00:03:13] And then, when that happened, you were like, oh, this is fantastic now, right? This is worth my time.

Kayla Dang: [00:03:17] That’s correct. Because when I was awarded one of the contract, it was set aside for like a shelter contract, and it set aside for like a 5% for WBE like myself. And then, when the price comparisons, when you take that off, I became the lowest bidder, so I was awarded a contract.

Lee Kantor: [00:03:34] Wow. Congratulations. So then, that really kind of opened the doors, and now, you’ve kind of figured out the system and how to operate, and then that’s kind of helped catapult you to this great success that you are today?

Kayla Dang: [00:03:45] That’s correct.

Lee Kantor: [00:03:46] So, now, when you started getting involved in the leadership role, talk about your role here at this conference. What are some of the stuff you’re doing?

Kayla Dang: [00:03:54] Well, I’m one of the co-host for the southeast for the GWBC. I’m one of the eight of our organizations. So, I have a booth. My booth is 2113, so anyone’s looking for me. So, we have—we don’t just do janitorial services, we also do painting, and then we also have products, mosquito big shot products that we have pivoted during the COVID. So, we’re providing other products, and then include it with our company.

Lee Kantor: [00:04:20] So, now, who’s the ideal client for you now?

Kayla Dang: [00:04:23] Everybody is my ideal client, who’s-

Lee Kantor: [00:04:25] Any size?

Kayla Dang: [00:04:26] Any building that needs cleaning, so yes. And anyone looking for products or any services, so everybody’s my client.

Lee Kantor: [00:04:35] So, you’re based here in Atlanta. Are your clients only in the metro area or are you all over the place?

Kayla Dang: [00:04:40] The southeast.

Lee Kantor: [00:04:41] Southeast?

Kayla Dang: [00:04:41] Yes.

Lee Kantor: [00:04:42] So, anywhere in the southeast as a business that has a need is prospect for you?

Kayla Dang: [00:04:48] That’s correct.

Lee Kantor: [00:04:49] So, if somebody wants to learn more and get a hold of you, what’s the website?

Kayla Dang: [00:04:52] It’s gmigroupinc.com. Gmigroupinc.com.

Lee Kantor: [00:04:59] Well, thank you so much for sharing your story today and congratulations on all the success.

Kayla Dang: [00:05:04] Thank you.

Lee Kantor: [00:05:05] You’re doing important work and we appreciate you.

Kayla Dang: [00:05:07] Thank you very much.

Lee Kantor: [00:05:07] Alright. This is Lee Kantor, broadcasting live from the WBENC National Conference in the GWBC booth, booth 1812. We’ll see you in a few.