Episode 51: Designing a Digital Content Management Process with Alicia Butler Pierre

June 23, 2019 by Mike

There’s no escaping the reality of having a strong online presence. In this Season 4 finale, Alicia Butler Pierre, business infrastructure expert and host of the Business Infrastructure show, shares the two-pronged approach she uses to design a content management process that is practical, sustainable and rooted in data science. Listen as she candidly shares the series of events that led her to change her once negative views about online content creation and distribution. You too can create your own “web” of content that sticks and converts through the right selection of people, processes and tools.

Special Guest: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location: Atlanta, GA USA

Show Notes:

- Behind the Facade: How to Structure Company Operations for Sustainable Success: Alicia’s book.
- Adobe Stock: high-quality stock photography.
- Diversity Photos: high-quality photography representing a diverse, global community.
- Canva: free design software for flyers, banners, presentations and more!
- Two-Factor Authentication instructions:
  - Facebook
  - Instagram
  - LinkedIn
  - MailChimp
  - Pinterest
  - Twitter
- Automation tools Alicia recommends:
  - GoCanvas: digitize your paper forms and use on mobile devices
  - Acuity Scheduling: online appointment scheduler; accept payments and more
  - Google Alerts: setup and receive curated content around selected topics
  - Bitly: link shortener tool
  - TinyURL: link shortener tool with free url customization

How to Link Your Social Media Activities into a Process that Builds Your Personal Brand from Equilibria, Inc.

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Mike Sammond is an award-wining radio and television sports announcer and former sports anchor at CNN Headline News, WRBL-TV (Columbus, GA), 92.9 The Game (Atlanta, GA) and WRFC Radio (Athens, GA). His work has also appeared on ESPN.

He is an experienced play-by-play announcer of professional and college sports, covering all four American major sports including baseball, football, basketball and hockey. He has called games in Major League Baseball, Arena Football League, International Hockey League, NCAA and the Southeastern Conference.

Mike has served as a segment reporter and announcer for Olympic Broadcasting Services (OBS) and Olympic Channel News at four Olympic Games (Vancouver 2010, London 2012, Rio 2016 and Tokyo 2020), three Paralympic Games (Vancouver 2010, London 2012 and Tokyo 2020) and one Youth Olympics (Singapore 2010). He also worked as a commentator for International Sports Broadcasting (ISB) at the 2015 European Games.

Mike is currently the President and CEO of Gwinnett Business RadioX, a company that produces, distributes, and markets online radio shows and podcasts for businesses of all sizes in the Atlanta area.