BRX Pro Tip: Make it Easy for Your Guests to Connect with You
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk about the easy button again. One of the things we should be doing is making it easy for our guest to connect with us.
Lee Kantor: Right. That’s one of the most important things that we do, is take on the role as a connector. And that is one of the most valuable things that being associated with Business RadioX, whether you have a show or that you have a studio, is you become a mega connector, whether it’s in your niche, if you have a show or if it’s in that whole business community, if you run a studio. So, you want to make it as easy as possible for each guest or anybody really to connect with you on social media.
Lee Kantor: So, you want to make sure that all your social media coordinates are available through email on a TV screen, have them sign in on an iPad in the studio and through just the other social media channels because you want to build this kind of army of super fans or re-posters and sharers. And that helps everybody when you do that. It helps everybody across the network. It helps everybody, all your clients in your studio. And it helps all of your guests to kind of be those ambassadors that help kind of create that brand ubiquity that we all seek in our local market. So, the more people you have out there sharing the stories, the better it is for everybody. So, make it as easy as possible for people to connect with you.