Roxana Shershin is Co-Founder & President of Digital Additive. In a world of one-size-fits-all email, Digital Additive delivers on the promise of one-to-one.
Founded in 2012, Digital Additive specializes in eCRM Planning, Email Marketing Services, Data Integration, Creative, and Campaign Optimization services to Fortune 1000 companies including The Home Depot, FleetCor, ApartmentGuide, Oldcastle and Carters, Inc. An agency partner of Salesforce Marketing Cloud, Digital Additive helps clients go beyond email to foster authentic conversation with their customers.
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To know K.P. Reddy, Founder of Shadow Ventures, is to experience boundless enthusiasm for creating new ventures. Reddy’s multidisciplinary career spans the innovation continuum. Over 25+ years, he has been a technologist, subject matter expert, founder, CEO, advisor, investor, professor, author and coach.
K.P. effortlessly combines expertise in advanced technologies with critical, in-the-trenches experience as an entrepreneur. He is a globally recognized authority in AEC environments, artificial intelligence, robotics and automation, collaborative communication, mobile applications and cloud computing. His passion is in launching game-changing startups, raising substantial investments, and leading organizations to meaningful acquisition and IPO exits.
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Chris Weissman brings over 25 years of marketing and leadership experience for leading consumer and B2C companies. Prior to joining TopRight, Chris served as CMO for The Honey Baked Ham Company where he delivered strong e-commerce and retail growth.
Chris was also an integral member of the NuCO2 leadership team – driving over 20% growth in revenue resulting in the sale of the company for ten times revenue. Prior to NuCO2 Chris spent 10 years consulting driving growth for clients across an array of industries. Project work included brand development, innovation, portfolio optimization, “go-to-market” strategy, and marketing training. Clients included Coca-Cola, Heineken, Walmart, Dow Chemical, Alcoa and Con Agra Foods.
Chris also spent 10 years at Kraft Foods and The Pillsbury Company in a variety of product and brand management roles. Chris holds an MBA from Babson College in Boston and a BBA from Southern Methodist University where he was an All American swimmer and member of the United States National Swim Team.
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About Your Host
Joey Kline is a Vice President at JLL, specializing in office brokerage and tenant representation. As an Atlanta native, he has a deep passion for promoting the economic growth and continued competitiveness of communities in and around Atlanta, as well as the Southeast as a whole. He has completed transactions in every major submarket of metro Atlanta, and works primarily with start-ups, advertising/marketing agencies, and publicly-traded companies. With a healthy mix of tenacious drive and analytical insights, Joey is a skilled negotiator who advises clients on a myriad of complex real estate matters.
With a strategy and business development background, Joey is first and foremost a pragmatic advisor to his clients. Most recently, he was the Director of Business Development for American Fueling Systems, an Atlanta-based alternative energy company. While at JLL, he has become a member of the Million Dollar Club, and has built a reputation as an expert on the intersection of transit-accessibility and urban real estate. With intimate involvement in site selection and planning/zoning concerns, Joey approaches real estate from the perspective of the end user, and thus possesses a unique lens through which to serve his clients.
Joey holds a Master of Business Administration from Emory University, and a Bachelor of Arts from Washington University in St. Louis. He is a founder, board member, and the treasurer of Advance Atlanta, and also sits on the Selection Committee for the Association for Corporate Growth’s Fast 40 event. In addition, he is a member of CoreNet and the Urban Land Institute. Finally, he is part of LEAD Atlanta’s Class of 2019.
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