Jim and Ron talk about the lessons they’ve learned from starting up their respective companies, mistakes they’ve made, hurdles they’ve overcome, as well as problems they’ve solved. Jim talks about the beginning of his career when he was in the optics business. He breaks down how his time at Carson Optics went as far as spending money, buying ads, and who to target. Ron talks about how starting his patent business required him to change his thinking pertaining to even the simple things like office space, advertising, and other business venues.
