Who makes a good Ambassador?
A business professional who believes that building and nurturing relationships are important. Usually someone in professional services like a business coach or a business consultant.
Why be an Ambassador?
It’s perfect for a business coach or consultant who wants a non-salesy way to meet more of the people who matter most to them.
How much does it cost to be an Ambassador?
There is no fee to be an Ambassador. The Ambassador can also make a 20% commission on the first-year revenue from any sale that they contribute to.
What does an Ambassador do?
Ambassadors get to invite the people who are important to them on a Business RadioX show. It’s a great opportunity to have what we call a “Relationship Building Moment.”
What do you mean by a “Relationship Building Moment?”
We call a “Relationship Building Moment” an opportunity to elegantly serve a person who matters to you in a non-salesy manner. In our model, we have 4 Relationship Building Moments. They are 1-Inviting the Guest; 2-Having a Pre-Show call to explain what will happen on the show and how they can get the most out of it; 3-Interviewing the guest and letting them share their story; 4-The Post-Show call sharing how the guest can leverage their interview.
How can an Ambassador leverage Business RadioX for their own business?
An Ambassador should primarily use their interviews to create prospects for their own business or nurture relationships with their current clients and referral sources for their own business first. Once the Ambassador sees how this is working for themselves, they can also invite guests who meet the profile of a good sponsor.
Can an Ambassador be on a show?
Ambassadors can and should be on the show. We prefer them to be one of the first guests we interview in their market. This lets them experience firsthand, and see for themselves, exactly what the guests they invite will experience.
What’s so great about being able to invite people on a show?
At Business RadioX we discovered that inviting a sales prospect or an existing client on a show is a great way to serve them. You are giving the people who matter most to you an opportunity to tell their story and share their passion and expertise. They will be very appreciative and grateful for you thinking of them to be worthy of being on a show. You now will have the opportunity to follow-up and nurture and build that relationship.
Where can Ambassadors find guests?
Ambassadors start by looking for guests within their own network. Invite some of their clients, some of the leaders of the business associations they belong to, some former clients, some prospective clients. Once a guest comes on the show the interviewer will ask the guest to refer additional interesting guests and that starts an avalanche of new leads/prospective guests to interview for the Ambassador.
What is the typical format of the interview?
Our shows feature an interview with a business leader. We are business people respectfully talking with other business people. This is not a “gotcha” 60 Minutes investigative style interview. We support and celebrate business and help them articulate their message and what makes them special in the marketplace. We don’t run commercials so the guest can tell their story in their own words, without interruption.
What can a guest expect during the interview?
The guest sends in questions and/or talking points they would like to cover. We weave those into an authentic, unscripted conversation about their work. Our certified interviewers are trained on how to facilitate these kinds of professional, business conversations. The guest will be treated with the respect they deserve. Our style of interviewing creates an environment where our guests get a chance to relax and share the information that is important to them and demonstrate their passion and expertise.
Is there a limit of guests that ambassadors can invite?
Right now there is no limit to the number of guests an Ambassador can invite, but that might change in the future.
How will an ambassador know if the contact accepted the invite and appear on a show?
The Ambassador can check with their Business RadioX contact and ask if any of the folks they invited have scheduled their interview. The Ambassador is also copied on the email that goes back to the guest containing the guest’s link to their respective interview.
Does the ambassador receive a link to the interview?
The Ambassador is also copied on the email to the guest with the link to their interview. And during that interview the Ambassador gets recognized as the “Sponsor” of that episode. They get a credit in the post that is published on the Business RadioX website and they also get a Host-Read “Shout-out” at the start of the episode. In addition, the respective Ambassador is recognized on the Show Page where all of the respective studio episodes are housed.
What other platforms can I listen on?
What does Business RadioX do?
We are a business talk radio network that gives businesses of all sizes the opportunity to tell their story in their own words in long-form without interruption. We set-up studios in local communities and quickly become the “Voice of Business” in the markets we serve.
How does Business RadioX make money?
A handful of local businesses financially support any one of our studios by sponsoring and/or underwriting shows.
What does a show sponsor get?
We sell sponsorships and help them reverse-engineer a show to help them meet and serve their best clients and most coveted prospects.
How can a Sponsor leverage Business RadioX for their business?
Business RadioX Sponsors use the platform to help prospect for new clients in the same manner that an Ambassador leverages the platform for themselves. A good potential sponsor is usually a professional services firm that is trying to separate themselves from other local competitors. They are usually the “challenger” brand – not the largest player in their space. A good sponsor wants to build and nurture more relationships with the people most important to them. They have a relationship-based business, not a transactional “burn and churn” type business.
This year has been about perseverance, ingenuity and overcoming obstacles. Ask any small business owner about the challenges they’ve faced in 2020, and you’re likely to receive a wide variety of answers.
Most small businesses faced financial challenges, and were forced to make some tough decisions as a result. Other small businesses who enjoyed their best year ever faced a different kind of challenge: scaling to meet demand.
To learn more, we asked small businesses a simple question: “What challenge have you overcome as a small business, and how did you overcome this challenge?”
Here’s what those 10 small businesses had to say.
Upon opening my first business, I thought I had to oversee every project myself. But, I’m not good at everything. My time became fractured so things often fell through the cracks and simple tasks had to sit “on hold” much longer than necessary. I’ve learned to hire professionals who know far more than me in their area of expertise. Together, we scale quickly and better serve our clients.
Karen Nowicki, Business Radio X
Earlier this year, our business went from $250,000 per month to nearly zero in three days. We had to quickly restructure, which included laying off staff, reducing marketing and operation spends and similar tactics. Then, using data from trends.google.com we found a related business vertical that was surging (virtual team building). Within 24 hours we redirected our entire operational capacity toward virtual events, which meant a new website, new marketing systems, new products and event types, and eventually re-hiring staff. This action-oriented approach paid off, we scraped by that first month with a small profit, and have been growing quickly since.
Michael Alexis, Teambuilding
As an SEO company for small businesses, we’ve seen a variety of challenges firsthand. The universal challenge we’ve seen is keeping employee morale and mental health intact in a fully remote work environment. There’s just so many things that employees face on the daily within their lives that have the potential to impact their mental health and morale. To combat this challenge, establishing short-term goals is incredibly important. Leaders need to give their employees something to look forward to and work towards. Short-term goals enable employees (and companies) to persevere when things get tough.
Brett Farmiloe, Markitors
As a small business, the leadership team has spent the last two years revamping structure after a change in branding for the organization. Our goals included outlining the specific processes and positions required to elevate the well established programs, including the Arizona SciTech Festival and Chief Science Officers. While the changes have helped our organization thrive in the current situation, over the course of two years we have had a lot of staff turnover and many of those team members would find success in SciTech Institute as it operates today. In a small team, each individual played a role in our growth.
Kelly Greene, SciTech Institute
In my business, there are several big name companies out there that the consumer is familiar with, which makes it difficult to compete/differentiate our offering. We have been forced to be innovative in our marketing, our branding and how we go to market. We have been innovative in our outreaches on LinkedIn, podcasts, radio shows, etc. to show the consumer our differences and to portray our value to them, versus the household names that serve the masses.
Austin Peterson, Backbone Financial
Small businesses in the tourism and hospitality industry have faced unprecedented challenges in 2020. There’s been a total collapse of the industry, and companies like Cruise America have had to pivot to better serve the changing needs of our customers. Whether that pivot has been towards better serving commercial business or exceeding CDC guidelines, businesses of all sizes have had to adjust and face the challenges this year has presented.
Randall Smalley, Cruise America
The biggest challenge for small businesses this year was adopting a consistent digital marketing strategy. For a lot of businesses, it’s on the top of their mind, but bottom of their “to-do” list. When storefronts and events closed, many small businesses couldn’t rely on organic traffic anymore, and were forced to learn and activate their digital marketing and eCommerce strategies… if they had one.
It was a big shift for many! However, you should ultimately be posting everyday, activating email marketing weekly, launching paid advertising campaigns on Facebook and Instagram, producing and editing video, developing new product launch tactics and documenting every ounce of your business and sharing it with customers convincing them to care about your business, as much as you!
Dianna Stewart, Social Media Marketing Consultant
What is the purpose of your business and do your customers or clients know your value? It truly helps to have to have a clear vision and mission, and in my experience, there are a few actions you can take to help make your goals a reality. First, create a detailed business plan, in the form of a “live” document, that has attainable goals and can be adjusted as needed to reflect results along the way. Include some stretch goals as well so you can continue to elevate your own skills and professional development.
Marketing also should not be thought of as just another expense, but rather, an investment. Have a strong plan in place for how you will generate leads on a consistent basis, including a way to track and measure what works and what doesn’t. Lastly, take the time to hire and train your staff and include an ongoing development plan so they can continue to support you in whatever ways needed in order to help make your business thrive, not just survive.
Jennifer Leicht, Marketing and Small Business Consultant
We had to pivot three times as we’ve seen customers are not really interested in what we were doing and we struggled to get profitable. The biggest challenge is to make a call. Say that it’s not going to work and that it’s better to make a change as soon as possible. You need strong leadership and a coherent team that can accept such calls.
Jakub Kliszczak, Channels
From online invoice software to better budgeting systems and effective cash flow management, these challenges can be difficult to overcome. However, virtually every small business owner has cash flow problems. One simple tip is to keep a strict record of your money, where it’s coming from, and where it’s going.
Eliza Nimmich, Tutor the People
