WhatAreWeDoingForOurClients.mp3 | Convert audio-to-text with Sonix

Stone Payton:
Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we have, now, for some time, been practicing a discipline of getting together here in our studio with our team and, specifically, asking ourselves each week, "What are we doing for our clients?" Talk about that a little bit.

Lee Kantor:
I think it's really important to be a connector. And that is one of the benefits we have as running a studio is that we should be mega connectors because in each of our episodes, we are meeting kind of a niche group of people in an industry on behalf of every client. And when we do our house shows, we're casting a wide net, and we meet a variety of people. So, every week, it's a great discipline to sit down and go, "Okay. Who did we meet last week, and which client can we connect these people with?"

Lee Kantor:
I know it seems like it's a lot of work and a lot of effort to do this, but this is one of the things that we kind of take for granted is that we meet so many people from disparate industries, and nobody else does that to the degree we do. And so, when you're mindful, and you go, "Okay, Mary would be good for Sue. Bob would be good for John. These people should meet each other." And we send a quick note, "Hey, Bob, meet John. John, meet Bob. Bob does this. John does this. I think you guys would be a benefit from knowing each other." And then, just get out of the way. The client appreciates that, the guest appreciates that, and you're living into our mission of helping people connect and grow their business.

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ProducerAsWingman.mp3 | Convert audio-to-text with Sonix

Scott Payton:
And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I've heard you say more than a few times, it is absolutely critical that the producer takes on the responsibility to be the client, the clients', the host's wingman. What do you mean by that?

Lee Payton:
I think when a client has a show with you in the studio, it's very important for the producer to kind of take some of the heat off of the client in terms of asking the guests in the room for other people that might be a good fit to be a guest in the room for the client. So, this way, the client doesn't have to look like they're asking the guests for anything. We take that responsibility and become the wingman.

Lee Payton:
We say to the guests at the end of the show, "Hey, Bob has to do this show every week or every month, and he needs great guests like you were. Do you have any colleagues, or associates, or anybody else in the industry that would be a good fit for this show? You know what the show is like. You just experienced it. Can you connect the host with some really good people that would be good guests for this show?"

Lee Payton:
That action alone should bubble up the next guests for your client. And as is the case in every episode, that next guest should be, in essence, a prospect for your client. And your client is going to appreciate your effort of doing that because your client doesn't have a lot of other vendors that are out there actively looking for clients for them. And our platform allows that to happen very elegantly and organically.

Scott Payton:
This plays out every time. I've taken your advice from day one on this whenever I've been producing for clients. And I'll tell you, the client appreciates it. The person loves to have an immediate way to reciprocate. And then, the end product is, now, everybody wins, and everyone is seen, and rightly so, as genuinely serving the other people in the circle.

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